Facebook’s (Meta) current net worth is over $560 billion, while Twitter is estimated at less than $12 billion.
Apart from Elon’s disastrous acquisition of Twitter (now “X”), the fundamental reason for this difference is Meta Advertising (Facebook, Instagram, WhatsApp).
But why is Meta the most powerful advertising platform?
Everybody knows (or should know) that Meta looks at your account and interactions, but it does so much more (probably exceeding Big Brother scale surveillance)!
Facebook/Insta Timelines & Newsfeeds: This algorithm looks at this and hundreds of other data points such as age, friends, interests, what you click on (and for how long) and interactions to determine what adverts to show you and when.
It has its own proprietary version of Analytics (known as “Pixel”) a piece of code that collects data for Meta to aggregate data from website visits, time spent, did you buy or not, where you went next etc.
Utilised correctly, your customer will find your product or service, you make a sale and Facebook makes money from the advertising revenue. (Kind of a win-win)!
The issue for most businesses (and marketing departments) is that it is difficult to master Meta adverts. Many try a half hearted attempt, fail and get disillusioned.
Don’t let this stop you from using the biggest, most successful advertising platform in history – get an expert to run the adverts for you.
We offer a free initial consultation (which usually takes 30-45 minutes) where we find a little more about your objectives and where the key opportunities with Meta will benefit your business.
Call us on 01903 611000 or email at info@mk1sm.com (we don’t bite – I promise) 🙂
